Wednesday, November 13, 2019
Canadian Law Enforcement Essay -- Technology, Tasers
ââ¬Å"Taser Changes go Aheadâ⬠, an article published in the Alberta News in February, indicates that the RCMP is moving forward and will be instituting some previously described changes into its 2011 Police Manual framework. The framework is currently being reviewed and will later be reviewed and approved by the Albertan Solicitor General. The 16 recommendations made by the Braidwood inquiry, including yearly re-trainings, monthly quality and adherence audits, as well as updated procedures based on the minimization of any potentially adverse health effects to the subject, should be reflected in the final version of the manual for 2011. This establishment of the project by the Alberta Solicitor General demonstrates a significant attempt towards improvement over previous perspectives on the dangers of Conductive Energy Weapons, commonly known as Tasers. As a result, it is clear that improvements to the issues of adverse health effects, design flaws within the device itself and po lice policies must be instituted within the Canadian society. The issue of Conductive Energy Devices (CED), synonymously known as Conductive Energy Weapons (CEW), has been at the forefront since the introduction of the devices to the Canadian Market in 2001. The device most popularly known as a Taser has been allegedly responsible for numerous deaths caused by excessive use, flaws in the design, and lack of police training. Moreover, since the increased media coverage of the issue by non profit organizations such as Amnesty International, which began in late 2007, and the Canadian Civil Liberities Association in 2010 the use of such weapons has undergone significant change within the implementation of the device by police, codes of conduct governing CED equipp... ... number of Taser reported issues in the past decade. In conclusion, it is clear that albeit the Taser technology in its infant stage encountered many problems the fact that such a technology has not been taken off the market stands as a testament to its utility to law enforcement agencies worldwide. Furthermore, albeit the problem is complicated, time sensitive and requires significant mobilization of state resources and public participation as well as deaths of innocent civilians the issue is resolvable. As occurred in the past history of Taser failures the technology can and will be revamped whilst the society must catch up to fully optimize its utilization of the technology to achieve its goal. In the case of Tasers it is to provide a non lethal alternative to apprehend suspects, saving lives every step of the way, suspect and innocent alike.
Monday, November 11, 2019
Biography of Christopher Bruce Essay
Christopher Bruce was born on the 3rd of October 1945 in England, he started studying dancing at 11 years old, and he began with tap and ballet. After studying at the Rambert School Christopher Bruce joined Rambert Ballet in 1963, where he quickly became the leading male dancer. Bruce appeared in works such as Don Quixote in 1964 and Coppelia in 1966. Then the company began to experiment with ballet and modern, combining them to form, specifically the Martha Graham technique. (Martha Graham created 181 ballets and a dance technique that has been compared to ballet in its scope and magnitude. Many of the great modern and ballet choreographers have studied the Martha Graham Technique or have been members of her company.) When Bruce danced the role of Pierrot Lunaire, his own interpretive skills were noticed. Bruce was ââ¬Å"dominating everything- practically living the partâ⬠. Bruce then worked with Glen Tetley, he discovered that ââ¬Å"the motive for the movement comes from the centre of the bodyâ⬠¦ from this base we use classical ballet as an extension to give wider range and variety of movementâ⬠In 1977 he was appointed associate director of the company and was its associate choreographer from 1979-87, he created over twenty works for the company. Between 1986-91 he acted as associate choreographer also for London Festival Ballet, later ENB, and resident choreographer for Houston Ballet in 1989. In 1994 he became artistic director for RDC. Often political in his work, he integrates classical ballet and modern dance, often set against popular music by artists like Bob Dylan, Rolling Stones. His productions include ââ¬ËCruel Gardenââ¬â¢, 1977, ââ¬ËGhost Dancesââ¬â¢, 1981, ââ¬ËSwansongââ¬â¢, 1987, and ââ¬ËRoosterââ¬â¢, 1991. Influences Social and political themes emerge as naturally as a reflection of his own concerns, although his aim is always firstly to create a piece of dance, rather than to make a statement. Nevertheless, he does not see a conflict between creating interesting movement and tackling difficult issues. He believes that there is much beauty in Ghost Dances and similar works. Bruce is typically known for using themes that focus on personal or political issues. He has created abstract pieces but even these have a strong undercurrent of emotion. Bruce uses a wide range of starting points, particularly poetry, literature, music, newspaper articles and world events. For example ââ¬Ëâ⬠¦for those who die in cattleââ¬â¢ reflects his views and concerns of war, ââ¬Ëroosterââ¬â¢ is his idea of relationships, ââ¬Ëswansongââ¬â¢ is probably one of his most moving and emotional pieces and tackles the very serious issue of torture. His views on the general human condition are portrayed in ââ¬Ëwaitingââ¬â¢. Throughout his career, Christopher has been a strong supporter of Amnesty Internationalââ¬â¢s ideas and through his choreography he has voiced his concerns for society, the persecuted and victims of a wide range of human rights abuses. Time and again he has returned to these themes and in his most recent work ââ¬Å"grinning in your faceâ⬠, these concerns are articulated as powerfully as ever. The Arts have an important role to play in exploring social issues and dance can be seen as the most human of the Arts as it is based on the body. The image of the tortured prisoner from ââ¬Å"swansongâ⬠or the unjust imprisonment of Reuben Carter, in ââ¬Å"Hurricaneâ⬠are far more powerful than mere words can ever be. Video extracts of Christopherââ¬â¢s work have been used to reinforce talks about human rights abuse. In the 1970ââ¬â¢s the focus for Bruce was South America and Pinochetââ¬â¢s bloody coup against the elected Allende government in Chile. He was deeply moved on the meeting of Joan Jara, who was tortured and murdered by Pinochets forces. This meeting lead him to choreograph, Ghost Dances. He took the theme of the day of the dead, simple symbolism and indigenous dance movements as a basis to convey the plight of the innocent people of South American down the ages and their courage in the face of adversity. Certainly, Ghost Dances has a tremendous impact and audiences in many countries have delighted in its distinctive, rhythmic movement performed to haunting American tunes. However, it is the representation of the oppression of ordinary people, symbolised by the sinister ghost figures, which give the work much of its resonance. On the evidence of ghost dances, swansong, and cruel gardenà (about the death of Lorca at the hands of the fascists in Spain), human rights themes have provided him with a strong source of inspiration. He remains a passionate advocate for the role of dance and the arts in society and believes that seeing good work and the chance to perform, either as an amateur or a professional, an not only enrich lives, but can also be civilising influence. Ghost dances It was created in 1981, and was influenced by the political oppression in Chile. The style was contemporary ballet blended with South American folk dance. The setting of Ghost Dances is a rocky Andean location suggesting the mouth of a cave. The colours (blueââ¬â¢s, greens and greys) of the backdrop were very effective and complimented the costumes and movement by adding to the eerie atmosphere. The whole stage was lit by a dim white light. The ââ¬Ëdeadââ¬â¢ wear everyday clothes, which are beginning to disintegrate. The Ghost Dancers appear as skeletal figures in striking skull masks. The piece is accompanied by Andiean folk music, with panpipes, guitars, and flutes. The tune is infectious, rhythmic and tuneful. The style of the choreography is sinuous and graceful, incorporating folk-dance influences. The Ghost dancers style of dance differs to the style of the ââ¬Ëdeadââ¬â¢. The Ghost dancers use very off balanced and angular Movements, there heads are the main key I think to making their dancing look as threatening as it does, they move them very quickly and sharply in unison and it creates a very menacing effect. The ââ¬Ëdeadââ¬â¢, on the other hand are very free flowing and graceful, their posture is very open chested and balletic with very neat but complex footwork. I loved this piece and the skills used to perform it. The fluid motion alongside traditional Chilean folkdance was original and inspiring to watch, it was a very moving piece and had a big impact on me because of the real life issues behind it. Swansong This piece was created in 1987 and was influenced by the fate of politicalà prisoners, the style was contemporary ballet and the prisonerââ¬â¢s movements were based on the idea of a swan. The piece is generally based around the fate of political prisoners and their need to break free. Swansong is a deliberately disturbing dance showing a victim being tortured by a variety of means, although there is no actual violence on stage. It shows both the aggressive and sadistic element of interrogation, and how brainwashing, humiliation and playing with emotions can all be part of a long, nerve- racking game. In combining vaudevillian humour, balletic virtuosity, and contempory dance expressionism with such a serious theme, he seeks to create work that can be appreciated at a number of levels by a broad audience. The three dancers are costumed archetypally and very much resembled the set, it was all very simplistic, with the prisoner in just a plain t-shirt and jeans and the two guards a re wearing vaguely militaristic khaki trousers and short- sleeved shirts could be viewed as policemen, soldiers, or guards. Programme notes have tended neither to give names to the characters nor to specify roles ââ¬â choosing instead to simply list the cast and allow audiences to make their own interpretation. The prisoner uses a very graceful and flowing style of dance whilst in contrast the two guards dance in a modern, camp manner, highlighting even more the separation and difference between the guards and prisoner. The simplicity of the staging and ambiguity of the characters lends weight to its universality. The action could be taking place anywhere in the world. The stage is dark and bare with the exception of a single wooden chair lit starkly from above, indicating perhaps a single bulb-hanging overhead in an otherwise empty room. There are seven sections in swansong; each has a different theme and style. à ·Section 1, questions and answers. Throughout the first section the dance suggests the interrogators and victim playing a game of cat and mouse, the dance changing from trios to brief duets and soloââ¬â¢s. in the duets the interrogators dance in unison, performing the same material one after the other or slightly varying the steps to attack their victim. à ·Section 2, tea for two. The section section begins with another interrogation session during which the second interrogator walks round his seated victim, and this time the victim taps out ââ¬Ëanswersââ¬â¢ but in a defiantà mood. The interrogators change tatics. à ·Section 3, first solo. The third section is a solo for the victim alone on the stage and it is more lyrical both in music and movement than the proceding sections. It contrasts with the torture previously shown, appearing to be a cry of frustration and anger at the victimââ¬â¢s situation as well as evoking his urge for freedom. à ·Section 4, slow trio. The victim immediately tenses and flinches as the first interrogator reaches towards him, and then relaxes when he is not harmed. No questions are asked. Again the opening sequence is performed twice but at the end of the chair is moved so that the victim cannot return to it. This becomes a recurring theme of this dance; the victims chair is repeatedly pulled away from under him or placed just beyond his reach. He is pushed and thrown around, the effect of the violence is in slow motion. The victim curls defensively on the floor and is uncurled by the second interrogator and the torture continues. à ·Section 5, second solo without accompaniment. Although this section repeats dance motifs from the first solo such as the jumps and arabesques suggestive of flight, it is generally more mimetic. The victim lifts the chair onto his back to make it appear he is carrying a huge weight on his shoulders. He then stands facing the audience staring through the bars of the chair, then he appears to crumble in frustration and the solo ends with his ankles trapped in the bars of the chair as if fetted. à ·Section 6, cane dance. The progression of the piece shows a build up of abuse and humility of the prisoner till the final section where the prisoner performs his last solo, his ââ¬Ëswansongââ¬â¢. Rooster This piece was created in 1992 and in contrast to my other two chosen piecesà is influenced by the Rolling stones; the dance is based on the theme and context of the music. It is danced in a contemporary ballet style blended with modern dance to match the music. The set is a clear stage with naturalistic lighting and a white spotlight. The women wear black skirts, tops and tights and the men wear black trousers and a skirt, a red dress is worn only in one number and that is ââ¬Ëruby Tuesdayââ¬â¢. The whole piece is danced to rolling stones music ranging from upbeat fast and rocky numbers to slower more relaxed music. The theme of each song in ââ¬Ëroosterââ¬â¢ reflects the character that is dancing it, none of the dances are linked, and each section occurs simply because of the different songs that are used, this helps to create an episodic structure. The tempo of the music dictates the style of dance; the faster tracks are modern and contemporary whilst the slower ones are more balletic. This piece does not present a great deal of emotional involvment with the audience; it is simply based on the theme and context of the music. You can see this by the fact that the dancers, the style of dance and the music purely dictate the song. A Time line of dance works which have been choreographed and produced by Christopher Bruce à ·1969 George Frederic à ·1972 ââ¬Ëâ⬠¦for those who die as cattleââ¬â¢ à ·1974 Weekend à ·1975 Ancient voices of children à ·1976 Black Angels à ·1976 Promenade à ·1977 Cruel Garden à ·1981 Village Sounds à ·1981 Ghost Dances à ·1984 Sergeant earlyââ¬â¢s dream à ·1984 Intimate Pages à ·1985 Silence is the end of our song à ·1985 Land à ·1987 The dream is over à ·1987 Swansong à ·1989 Symphony in three movements à ·1990 Journey à ·1992 Rooster à ·1995 Meeting point Section B Producing our own piece of choreography in the style of Christopher Bruce in groups. How has the work of the choreographer influenced and inspired my own performance and choreography? I chose Christopher Bruce because of the influences behind his choreography, the real life human rights issues that through symbolism he has transferred this into dance. He has successfully brought more awareness to serious issues that most people would not be aware of because it is not going on inà this country. The fact that this affects Bruce personally is very inspiring, as his pieces have real meaning and thought behind them. The three works by Christopher Bruce that I have chosen to study are ââ¬Ëghost dancersââ¬â¢ and ââ¬Ëswansongââ¬â¢ because of the political human rights issues that influenced them and ââ¬Ëroosterââ¬â¢ because it was a contrast to the other two as its influence was the celebration of the Rolling Stones music. I thought these pieces complimented each other well to evaluate as each bears a large variation of accessible motifs, images and sequences of movement that I could re- interpret in my choreography in the style of Christopher Bruce. As it gave me the opportunity to analyse a variety of influences and issues behind the three pieces. Choreographic notes We choreographed a piece for a trio in the style of ââ¬Ëroosterââ¬â¢. The set was clear other than three chairs that were used within the dance. We were dressed all in black and wore red scarfs round our necks. The lighting of the set was dark red.
Friday, November 8, 2019
Sonoma State University Admissions Information
Sonoma State University Admissions Information Accepted students at Sonoma State University generally have C averages or better in their high school coursework. Applicants will need to submit, along with high school transcripts, scores from the SAT or ACT. With an acceptance rate of 76à percent, the school is largely accessible, and applicants with solid grades and test scores within or above the ranges posted below have a good chance of being accepted. Be sure to visit Sonoma States website for more information, and to start an application. Calculate your chances of getting inà with this free tool from Cappex. Admissions Data (2016) Sonoma State University Acceptance Rate: 76à percentSonoma State GPA, SAT and ACT Score GraphTest Scores: 25th / 75th PercentileSAT Critical Reading: 440 / 540SAT Math: 440 / 540ââ¬â¹What these SAT numbers meanCompare Cal State SAT ScoresACT Composite: 19à / 24ACT English: 18 / 24ACT Math: 18à / 24What these ACT numbers meanCompare Cal State ACT Scores Sonoma State Description Sonoma State Universitys 269-acre campus is located 50 miles north of San Francisco in some of Californias best wine country. The school owns two nature preserves that provide research opportunities for students in the natural sciences. Sonoma States schools of Arts and Humanities, Business and Economics, and Social Sciences are all extremely popular among undergraduates. The university offers 45 bachelors degree programs and 16 masters programs. In athletics, the Sonoma State Seawolves compete in the NCAA Division IIà California Collegiate Athletic Association. Sonoma State is one of theà 23 Cal State schools. Enrollment (2016) Total Enrollment: 9,323à (8,631 undergraduates)Gender Breakdown: 37à percent male / 63 percent female90 percent full-time Costs (2016 -17) Tuition and Fees: $7,388 (in-state); $18,548 (out-of-state)Books: $1,790 (why so much?)Room and Board: $13,146Other Expenses: $2,854Total Cost: $25,178 (in-state); $36,338 (out-of-state) Sonoma State Financial Aid (2015 -16) Percentage of New Students Receiving Aid: 72à percentPercentage of New Students Receiving Types of AidGrants: 62 percentLoans: 46à percentAverage Amount of AidGrants: $7,430Loans: $5,717 Academic Programs Most Popular Majors:à Business Administration, Communication Studies, Criminal Justice Studies, English, Environmental Studies, Health and Physical Education, History, Liberal Arts and Sciences, Psychology, Sociology What major is right for you?à Sign up to take the free My Careers and Majors Quiz at Cappex. Transfer, Graduation and Retention Rates First Year Student Retention (full-time students): 80à percentTransfer Out Rate: 6 percent4-Year Graduation Rate: 28 percent6-Year Graduation Rate: 61à percent Intercollegiate Athletic Programs Mens Sports:à Basketball, Golf, Baseball, Tennis, SoccerWomens Sports:à Basketball, Softball, Soccer, Golf, Volleyball, Water Polo, Track and Field Admissions Profiles for Other Cal State Campuses Bakersfieldà | Channel Islandsà | Chicoà | Dominquez Hillsà | East Bayà | Fresno Stateà | Fullertonà | Humboldtà | Long Beachà | Los Angelesà | Maritimeà | Monterey Bayà | Northridgeà | Pomona (Cal Poly)à | Sacramentoà | San Bernardinoà | San Diegoà | San Franciscoà | San Jose Stateà | San Luis Obispo (Cal Poly)à | San Marcosà | Sonoma Stateà | Stanislaus More California Public University Information SAT Score Comparison for Cal State SchoolsACT Score Comparison for Cal State SchoolsThe University of California SystemSAT Score Comparison for the UC SystemACT Score Comparison for the UC System Data Source: National Center for Educational Statistics
Wednesday, November 6, 2019
Good Eating essays
Good Eating essays Everyone has heard the adage "you are what you eat," but what does this saying truly mean? For one to be in good health, he or she needs to put good, nutritious food into his or her body that supplies them with lasting energy. Unfortunately, obesity is a pandemic that has swept across the United States, and the media's perpetual spotlight on the matter has made it a concern for the populace. Some critics believe that it is not the responsibility of the eater. We must propose the question, who is to blame? Do we sympathize with the working man and the poor who are unable to afford healthy foods by placing blame on corporations, do we take responsibility for our own health habits, or do we let others such as the government take the blame? In most cases, the person who is truly at fault when it comes to the topic of obesity and weight is the eater because he or she is the one making the conscious decision of what to eat. However, there are other cases. Sometimes there is not much one can do when they are living paycheck to paycheck in a low-income community, so they may need some help in order Obesity has even reached children proving that no one no matter what age, no one is safe from this disease. Other health problems arise when one is overweight such as diabetes, and, "According to the National Institutes of Health, Type 2 diabetes accounts for at least 30 percent of all new childhood cases of diabetes in this country" (Zinczenko 154). In his article "Don't Blame the Eater," David Zinczenko argues that the fast-food industry is contributing to the overwhelming percentage of childhood obesity in the United States. He observes that there are not any healthy alternatives for children and teens to take, so the only option they are left with is cheap and calorie infested fast foods. The blame is being put on corporations because fast-food patrons do not know exactly what they are putting...
Monday, November 4, 2019
Alice Walker Everyday Use Essay Example | Topics and Well Written Essays - 500 words
Alice Walker Everyday Use - Essay Example However, a deeper reading makes it clear that becoming ââ¬Å"Wangero Leewanika Kimanjoâ⬠is actually a rejection of her roots. The name ââ¬ËDee,ââ¬â¢ which has passed down to her through the generations of her family, is more a part of her true heritage than the alien African name she has adopted (Hoel, Para. 17). ââ¬Å"Sheââ¬â¢s dead,â⬠she says of the old Dee (Walker, Para. 27). Dee ââ¬Å"had hated the houseâ⬠of her childhood (Walker, Para 10). Dee takes pictures of her mother and sister as if they were curiosities and includes the house and a cow, but not herself. She does not see herself as a part of their world. She takes the churner top and dasher, not as treasured parts of her past life, but as ââ¬Å"mere things or aestheticized objectsâ⬠(Whitsitt, 8), to be flaunted as artistic curios. Similarly, her desire for the quilts has ââ¬Å"nothing to do with traditions, only with fashionâ⬠(Hoel, Para. 16). She desires them as fashion statemen ts and as hand-stitched antiques of considerable monetary value. Deeââ¬â¢s rejection of her family and her contempt for their way of life is a definite denial of her heritage. The modest, stay-at-home Maggie, when compared with the attractive, successful Dee, is not impressive. However, it is Maggie who, like her mother, has ââ¬Å"an inherent understanding of heritage based on her love and respect for those who came before herâ⬠(White, Para. 3). To Maggie, the articles of their household are not inanimate objects of idealized art, or curios, but are valued as treasured links ââ¬Å"which represent history and tradition, binding women and men to the past and the past to the presentâ⬠(Whitsitt, 2). Maggie knows that ââ¬Å"Aunt Deeââ¬â¢s first husband whittled the dashâ⬠(Walker, Para.52). Although she shares Deeââ¬â¢s estimate of the quilts, ââ¬Å"But theyââ¬â¢re pricelessâ⬠(Walker, Para. 68), their value to her is based on her love of the people who made them.
Saturday, November 2, 2019
Business operations of American airlines and British airways Essay
Business operations of American airlines and British airways - Essay Example Airlines today operate in a competitive global environment, where every minute there are thousands of take-offs and landings across the world. International airlines like British Airways and American Airlines, which have dominated the skies for many decades now, operate with minimum possible margins, use innovative measures to keep their competitive edge over others, manage operations with hectic minute to minute schedules, somehow retain their trained manpower in this expanding aviation sector and still stay afloat to perform better in the next year. All these aspects require herculean efforts from the HR, operations and executive management where one adverse report or an accident/incident can permanently damage to the reputation of an airline and throw it off the markets in matter of months. American Airlines, the worldââ¬â¢s largest airline is a fully owned subsidiary of AMR Corporation founded in 1934, based in Texas and operates a passenger airline within North America, the Caribbean, Latin America, Europe and Asia. With about 86,600 employees on its payroll, the airline covers 250 destinations and also operates air freight service. The AMR Company also connects Americaââ¬â¢s eight important cities to smaller destinations throughout the US, Canada, Mexico and the Caribbean through two subsidiaries with other names of American Eagle and American Connection. As on Dec 06, AMRââ¬â¢s fleet included 697 American Airlines aircraft and 306 American Eagle aircraft. AMR Company with over 4000 daily flights contributes $ 150 billion to US economy and holds 17.8% market share. In 2006, the airline carried over 98 million passengers. On an average day, American Airlines alone will:1 Fly about 270,000 passengers Receive more than 220,000 reservations calls. Handle more than 344,000 pieces of luggage. American's award winning website provides customers with all possible facilities at the click of a button including online reservations, news, destination information and assistance, connections with other airlines and various other offers. Financial Position: Year Revenue Profit/Loss 2006 $22.56 billion $231 million 2005 $20.71 billion - $861 million 2004 $18.65 billion - $761 million 2003 $17.44 billion - $1.23 billion 2002 $17.30 billion - $3.51 billion 2 AIRLINE PROFILE - BRITISH AIRWAYS British Airways is the leading international airline from the United Kingdom, and one of the largest airlines with a great reputation in the market. The airlines has its bases at Heathrow and Gatwick, London, and the airline is the flag carrier of the UK. With about 48070 employees on the payroll, the Company also operates a worldwide air cargo business along with its scheduled passenger services. As in Mar 07, the company operates to about 147 destinations in 75 countries and carried over 33 million passengers during previous year. BA has holdings in many international airlines and business partnerships with many other airlines from various countries creating 'Oneworld' alliance. It aims to be a transnational airline. Financial Performance:3 Year 2006 2005 2004 2001 2000 Net Operating revenues* 7,813 7,560 7,688 8,340 9,278 Net Profit* 251 130 72 -142 114 * in million(s) of Pound Sales per Geographical Area United Kingdom 49 Europe: 63% Americas: 20% Rest of the World: 17% Areas data as of 31/03/2007 Considering importance of new technologies available for consumers at the click of a button, BA also has a well developed internet site offering various attractive services to its customers besides online reservations. IMPACT OF LIBERALIZED ECONOMY AND AVIATION SECTOR Recently, a study was conducted to study impact of liberalization of economy and aviation sectors on the airlines performance which came out with astounding results.
Thursday, October 31, 2019
The role of e-CRM Research Proposal Example | Topics and Well Written Essays - 1750 words
The role of e-CRM - Research Proposal Example The research questions set out for the study may not be exhaustive however the proposed research is set out to find suitable answers to these questions that will in fact help the researcher to establish a case for e-CRM and its applications for small and medium in developing countries that are currently facing tougher competitive conditions not only from the local big corporations but also foreign companies that are seeking stronger position in these markets. E-CRM that has been defined in several ways is considered to be one of the most recent developments that have given a new insight to customer relationship management by companies. One of the definitions of e-CRM states that ââ¬Å"E-CRM uses information technologies in order to support strategically the execution of CRM. E-CRM is a combination of hardware, software, process, applications, and management commitment designed to support an enterprise-wide CRM business strategy that will optimize customer satisfaction, customer loya lty, financial performance, etcâ⬠.The role of e-CRM is considered to be of high significance for SMEs as it allows such businesses to achieve efficiencies and competitive advantage. Business can use various internet functionalities to overcome hurdles in trade and adopt an approach that is not restricted geographically and can yield better opportunities for SMEs. The use of e-CRM is not simply recording consumer data over the internet but could also be used to provide real time personalization for interaction with customers.
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